Urban Legend: Bad Book Ratings Are Good For Authors

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Someone started a rumor that bad book ratings are good for authors, and whoever started it, went to a lot of trouble to spread the message far and wide. You can’t read a writer’s forum these days without finding this …

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The Problem With Editorial Book Reviews

Nielsen, a company noted for its analyses of consumer trends, reported that 70% of consumers trust online reviews when making the decision to purchase. What does this mean for you as an author? It means that unless you’ve got a …

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Dirty Little Secrets About Bad Book Reviews

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Good books need your help. Seriously. The dirty little secret is that rivals manipulate book ratings to ensure that good ratings are questioned, but bad ratings are getting a free pass, and the authors getting hurt the most are the …

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