Urban Legend: Bad Book Ratings Are Good For Authors

Someone started a rumor that bad book ratings are good for authors, and whoever started it, went to a lot of trouble to spread the message far and wide. You can’t read a writer’s forum these days without finding this …

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The Problem With Editorial Book Reviews

Nielsen, a company noted for its analyses of consumer trends, reported that 70% of consumers trust online reviews when making the decision to purchase. What does this mean for you as an author? It means that unless you’ve got a …

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Dirty Little Secrets About Bad Book Reviews

Good books need your help. Seriously. The dirty little secret is that rivals manipulate book ratings to ensure that good ratings are questioned, but bad ratings are getting a free pass, and the authors getting hurt the most are the …

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